Your bid per click or per 1,000 impressions might well be too low to win the bidding process. In other words, other ads aimed at the same target group have a higher bid price and will be shown before yours. You might want to try increasing your bid and see what happens then. You can track the performance of your ad in real time. We would suggest using our recommended guide price when bidding.
The click rate after a certain period of time also influences the auction process that determines which ads are displayed. If an ad isn’t clicked on very often, the probability of winning the auction process will decrease. In such cases we recommend that you re-post or duplicate the ad and use a different slogan or logo with the aim of attracting more interest from users.