Companies can integrate news directly into their profile. XING members can then subscribe to these updates, and keep up on news in the company. If you follow a company, this will appear in your direct contacts' "What's new in your network" feed. As soon as an update is posted, it will appear on your homepage. To subscribe to company updates, just go to the Company Profile and click on the button "Follow this company". To unsubscribe, just click on the "Stop following this company".