XING Sponsored Video Posts

Are there any recommendations for the copy?
How are the Video Ads played?
What is shown when an error occurs and the video can’t be played?
Can I select a preview image for the Video Ads?
What targeting options are available for Sponsored Video Posts?
What is recommendable in terms of targeting?
How are Video Ads billed?
Which KPIs of my Video Ad are measured?
Is it possible to redirect the video from another website?
What can the customer track?
Can the customer integrate a tracking pixel?
Where are the Video Ads placed?