Video ads automatically begin to play without sound by default, as soon as 50 percent of the video is visible on the screen. The user has the option though to adjust the autoplay feature in their settings. The available options are “Always”, “Never” and “Autoplay only with Wifi connection”.
The sound is turned on and off by clicking once on the video. A double tap takes the user in full screen mode and back to the small-scale view. The video is adjusted in line with the screen if a smartphone is turned on its side.
Once a video has been played to the end, a button will appear allowing the user to watch the video again.