Where will my Sponsored Article appear and do XING users tend to read it as an e-mail or in the app on their mobile?

Your Sponsored Articles will be featured on the main News page, as well as being targeted at users via our XING Industry News and in the daily XING industry newsletters that are sent out.

Our members can choose whether they want to receive XING Industry News in daily e-mails or have it shown to them directly on their XING newsfeed, either in the app or on the website. The majority of our users prefer to read XING Industry News in an e-mail. Over 50% of all clicks on articles in XING Industry News are in e-mails. 25% open articles in the apps and 25% online.