What should a typical Sponsored Article ideally be like?

XING Hilfebereich

What should a typical Sponsored Article ideally be like?

A typical article should ideally be directly related to the industry it has been booked for, and offer readers added value that is informative and entertaining. With Sponsored Articles, XING is interested in providing readers with insightful content rather than explicit advertising. That is why we are focused on making sure we deliver industry-related information to the reader and help them to stay up to date on news relating to their field of work. In terms of style and design, articles should be produced to the same standard as a publisher featuring articles in XING Industry News.

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