XING Marketing Solutions enables you to communicate your messages to a very large number of people. Here is a summary of who you can reach with the various products available to you:
Sponsored Articles: XING Industry News, where Sponsored Articles can be featured, is available to and viewed by both basic and Premium members.
Sponsored Mailings: The majority of mailing campaigns are sent out to basic members only. If you want a mailing to be sent to Premium members it must offer them some form of exclusive benefit.
Sponsored Posts: Premium members can be reached using all Sponsored Post formats.